Marketing has always leveled to catch up with technological advancements, adapting its techniques and corresponding to new requirements set by modern communication channels. Advertisements moved from newspapers to the radio, TV, and lately, the internet and social media.
Since marketing strategies have made a huge success in each medium they were applied in, businesses are keen on keeping that win streak by understanding social media marketing and using it to their benefit. According to research, more than half of the clients report knowing about the business via social media.
Companies have played the marketing game well in social media and invested much money in diverse platforms like TikTok, Facebook, and Instagram. This essay will discuss the positive results of using social media in digital marketing campaigns in 2023.
Table of Contents
Achieve More Visibility in 2023
Social media marketing is easy, cost-efficient, and far-reaching because advertising products on Instagram grants a business the potential to reach about 1 million consumers and 9 million when doing so on Facebook.
Businesses should think of designing an account that stands out and distinguishes the brand from others. They can use the help of an online photo editor for cover and profile photos or design posts.
Business owners should invite their employees, friends, and relatives to share, like, and comment on their posts. The post will reach a new audience with each click, comment, or share. Businesses need to create a conversation on their pages to increase their accounts’ interaction and foot traffic. That can be done almost for free unless they hire somebody to design content and interact with the audience.
Businesses need a compelling account on social media to target a large number of mobile users, which is expected to rise to 18 billion in 2024 because each user has at least one account on one of the social media platforms.
Increase targeted Traffic to The Business Website
Social media is also useful for increasing visibility in the local market and enlarging the circle of consumers so that it houses customers other than loyal ones. Businesses should consider advertising themselves on various platforms to attract people of all ages. For example, a middle-aged man may come across the content while scrolling on Facebook, while a teenager may become aware of it on Instagram or TikTok.
It is the same product, the same commercial, but a different platform. Logically, launching a massive campaign that covers all generations of customers without spending that much is a must.
Convert Prospects Into Loyal Clients Over Time
Social media accounts with high engagement levels have succeeded in building a relationship based on trust and credibility, which resulted from humanizing the business. Studies show that consumers prefer to deal with humans rather than companies.
According to research, more than half of the marketers said that dedicating time to have a positive bond with the consumer has reflected positively on the revenues. Businesses should leave a positive impression on followers so they might think of the product immediately when needed.
Increase Customer Loyalty and Retention
By engaging with customers, businesses are building a friendship with them. They tend to be more faithful to the product and more adamant about using it when they feel a part of the community the brand builds. And since they take part in the process by suggesting some alterations to the end product, customers think it is their own, making it hard for them to go for another product.
Lower Marketing Costs Reasonably
Marketing on social media is free as long as the business doesn’t choose a paid advertisement feature. Moreover, it is far-reaching, and companies can keep posting advertisements without paying a penny.
Less Need for Marketing Surveys
It is another reason why advertising on social media is cost-effective. Businesses don’t have to pay for launching surveys anymore. They can directly know what the customers think of the product, how they want to optimize it, and their suggestions for features or aspects that should be built into it.
Free Marketing Campaign Assessment
Social media platforms have many features that allow businesses to evaluate their marketing performance. Companies can measure the amount of interaction the advertisement gets, the likes and shares it receives, and the online purchases made following it; they can also test the means of advertising they are using and go for the most effective one.
To conclude, social media has not only altered daily life in ways people have never imagined but also transformed business and marketing strategies, which have drawn more customers while spending less.